Tatiana Irizar Packaging Design | The Copper Portico

Designing a Beauty Brand That Reflects Confidence, Elegance, and Care

Client Background

Tatiana Irizar is a lifestyle brand that merges refined beauty rituals with luxury aesthetics. Founded by Tatiana herself — a style influencer turned entrepreneur — the brand celebrates a radiant, confident woman who believes that beauty starts from within and is reflected in everything she touches.

With a growing line of haircare products and a signature fine jewelry collection, Tatiana Irizar stands at the intersection of glamour, wellness, and simplicity. The Copper Portico was brought on to craft the brand’s visual identity for its product packaging — an experience that continues today as a trusted creative partnership.

THE BEGINNING

Tatiana came to us with a clear vision: to design packaging that felt elegant, fresh, and rooted in natural power — without losing the luxury her audience expects. We began by designing the bottle and box for her hero product: the Growth Booster Hair Serum, then expanded our work to support new launches and build out a full packaging system.

OUR ROLE

We were tasked with bringing Tatiana Irizar’s vision to life visually, shaping every detail of the packaging experience with beauty, functionality, and intention — from the outer box to the smallest flourish inside.

Today, we continue to evolve the brand’s design as new products launch, ensuring consistency while keeping the experience luxurious and unique.

WHAT WE DELIVERED

→ Primary Packaging (Bottle Design)

The serum bottle was designed to evoke confidence and clarity at first glance:

A rich, emerald green glass bottle that reflects nature and strength
A vertical logotype layout for a modern, fashion-forward feel
Gold foil details for a touch of shine and luxury
Clean bilingual text (English and Spanish) for an international audience
A fine line botanical illustration that echoes the ingredients and natural efficacy of the formula

The result is a bottle that feels high-end, easy to recognize, and deeply connected to the product’s botanical roots.

→ Secondary Packaging (Box Design)

The box was designed to heighten the experience of opening the product — creating a lasting impression from shelf to unboxing.

Elegant serif typography in gold foil on matte stock
Ingredient storytelling built into the side panels
A custom botanical illustration printed on the interior, offering a quiet moment of surprise and intimacy when the box is opened
A minimal color palette and structured dieline that keeps the focus on sophistication and clarity

Every detail reinforces the product’s quality and creates a sense of calm, trust, and luxury.

→ Ongoing Creative Partnership

As the brand expands, we continue to provide creative direction and design for new SKUs, including:

New hair treatment packaging (Density Builder)
Updates to dielines and materials for consistency across the line
Strategic input on maintaining brand elegance while supporting product variety
Art direction and layout design for future retail and e-commerce visuals

THE RESULTS

Tatiana Irizar now has a signature packaging system that mirrors the brand’s identity — elevated, feminine, botanical, and polished. From the gold-detailed box to the jewel-toned bottle, the customer experiences the brand’s elegance and care from the very first moment.

Why It Matters

Packaging isn’t just about form — it’s about storytelling, sensation, and trust. This project is proof that when a product’s outer world matches its inner promise, the result is powerful, lasting brand connection.