Building a Brand That’s Both Organic and Luxurious

Client Background

Tano Skincare is a clean beauty brand powered by banana sap—a naturally healing, antioxidant-rich ingredient inspired by ancestral wisdom and backed by science. Its founder’s story begins on a beach in Brazil, where banana sap was used to treat a serious injury, igniting a lifelong belief in natural remedies. That moment became the heart of a skincare brand rooted in healing, protection, and purpose.

THE BEGINNING

Tano came to The Copper Portico for brand identity and initial packaging design—seeking a look that felt pure and natural, yet high-end enough to compete in the luxury skincare market. What began as a focused branding project quickly evolved into a full creative partnership.

We now continue to support the Tano team with ongoing design needs, including new packaging formats, product booklets, email templates, and investor-facing materials that keep the brand aligned, polished, and ready for growth.

OUR ROLE

We were brought on to design Tano from the ground up. Our mission was to bring the brand’s story to life visually—with clarity, distinction, and a visual identity that captured both its organic roots and elevated ambitions.

WHAT WE DELIVERED

→ Brand Identity and Visual System

We created a full brand system, centered on the power and simplicity of banana sap.
Key elements included:

  • A minimalist logotype featuring customized serif letterforms with subtle curves, evoking the luxurious, smooth texture of the skincare products themselves.
  • The brand name takes center stage, while the word “skincare” appears in a smaller format to maintain visual balance and understated confidence.
  • A custom banana-inspired symbol that captures the heart of the product in a clean and modern way.
  • A color palette grounded in lush greens, golden neutrals, and warm terracotta tones—connecting the natural world with a premium aesthetic.
  • A set of custom product icons to distinguish between formulations, making the packaging both beautiful and intuitive.

The result is a brand identity that is organic in origin, but luxurious in feel—perfectly aligned with Tano’s mission and market.

→ Packaging Design with Story and Texture

We created packaging that reinforces both credibility and connection:

  • The visual focus is clean and minimal, allowing the product and story to shine.
  • We introduced a banana leaf-inspired texture in early packaging explorations and carried forward tactile and premium finishes, including soft-touch materials and spot UV for a polished, sensory unboxing experience.
  • Label layouts highlight ingredients, product use, and benefit in a clear, approachable way—never overdesigned, always elegant.

→ Trifold Brochure for Storytelling

We created a printed and digital brochure that introduces:

  • The origin story of Tano Skincare
  • The healing properties of banana sap
  • Ingredient highlights and usage guidance
  • Clear, editorial-style storytelling supported by product photography

This brochure has become a foundational brand asset used at events, in packages, and for educational outreach.

→ Ongoing Creative Support

As a trusted design partner, we continue to support Tano with:

  • New packaging variations and formats
  • Branded email templates for customer engagement
  • Educational booklets to support product knowledge and sales

THE RESULTS

Tano launched with a standout identity that instantly conveys trust, elegance, and innovation. Customers recognize the care that went into the design, from the custom icon to the clean packaging and cohesive brand feel. Every touchpoint reinforces the story—and the science—behind the product.

“Working with The Copper Portico was a turning point for our brand. They understood the essence of what we’re building and translated it into a visual identity that feels both elevated and grounded in nature. The team has been an incredible creative force behind Tano — thoughtful, strategic, and always one step ahead.”

— Tano Skincare Founder

Why It Matters

This project is a perfect example of building a brand with both purpose and polish. From the initial concept to long-term collaboration, we helped Tano stand tall in the clean beauty space—not just through visuals, but through vision.

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