The Copper Portico

Services

Maison Nesrine BCN 17:33 Capvespre eau de parfum box with terracotta mosaic detail and gold typography

Brand Identity + Packaging

Cohesive visual identities and packaging systems for beauty, wellness, and consumer brands. We translate strategic clarity into design that performs in retail, e-commerce, and everyday customer experience.

Scope of services

  • Brand Strategy & Positioning: Define your category position and emotional connection with consumers.
  • Visual Identity Systems: Logos, color systems, and typography built for beauty retail environments.
  • Packaging Design: Shelf-ready packaging that performs at retail and online.
  • Digital Renders: Launch-ready product visuals before photography—accelerate your go-to-market timeline.
Climate Change Observatory Network app identity shown across multiple mobile screens with green interfaces

Brand + Digital Experience

Brand identity, packaging, and e-commerce designed as one customer journey. One team carries the work from strategic foundation through launch, reducing translation loss between the brand, the product, and the storefront.

Scope of services

  • Integrated Brand and Packaging: Complete visual systems designed for digital and physical retail.
  • Shopify Design and Development: Custom e-commerce built with 15+ years of prestige beauty expertise.
  • Product Landing Pages: Conversion-optimized pages that match your brand identity perfectly.
  • Launch Support: Strategy through execution without briefing multiple disconnected teams.
Vizcaya Museum 64th Annual Ball invitation and program with masquerade mask motif and floral details

Ongoing Brand Direction

A continuing creative partnership for brands introducing new products, entering new channels, or outgrowing project-by-project management. We keep the work connected as it expands.

Scope of services

  • Creative direction and art direction: Senior-level creative leadership without full-time overhead.
  • Campaign Direction: Photography direction, visual campaigns, and seasonal launches.
  • Brand Architecture: Organize product lines and sub-brands as your portfolio grows.
  • Ongoing Creative Stewardship: Consistent execution across all touchpoints as you scale.

When the decision comes before the design

If the challenge is not yet a design brief: if the business has changed and the direction itself needs clarification, visit Lilian Santini's advisory practice.

Your brand deserves integrated execution—not scattered vendors.