Tano Skincare
Texas, US | 2024 | skincare
Tano is a skincare company based in Texas, founded after a transformative experience on a Brazilian beach in 1999. When Sean Finney was severely injured, a local used banana sap to stop the bleeding, saving Sean's leg and inspiring him to explore nature's healing powers. This led to the creation of Tano Skincare, which leverages the properties of banana sap to offer natural, effective skin solutions.
OVERVIEW
Tano’s founder came to The Copper Portico with a very clear idea in mind: they wanted a brand identity that really showcased the natural purity and powerful benefits of their key ingredient, banana sap. They were looking for a design that not only highlighted the luxurious feel and scientific foundation of their skincare products, but also made them shine through every part of their brand. The ask was a clean, sophisticated look, deeply connected to nature, all while underlining the effectiveness of their carefully formulated products.
the strategy
Our strategy focused on creating a brand experience that felt simple, elegant, and scientifically grounded.
- Logo and Typography: our team designed a stylized banana leaf icon to represent the natural ingredients, paired with sleek, modern typography to convey luxury.
- Color Palette: we chose earthy greens and neutral tones to reflect Tano’s natural focus and commitment to sustainability, while also aligning with a high-end aesthetic.
- Packaging Design: to make Tano stand out, we developed a unique banana leaf texture for the packaging with UV layers. This enhanced the visual appeal and created a satisfying tactile experience in the boxes, while maintained a premium feel.
results
The branding and packaging design we created for Tano Skin Care played a key role in successfully launching the brand in a crowded and competitive market. Tano’s products quickly gained attention for their unique blend of luxury and natural ingredients. Customers especially appreciated the thoughtful design, noting how the textures and high-quality packaging made using the products feel special.
This project reinforced the value of combining visual appeal with a tactile experience, creating something that customers could connect with on multiple levels. The textured details we incorporated into the packaging added a sense of elegance and engagement, setting Tano apart from other skincare brands. By focusing on a blend of simplicity and sophistication, we helped create a brand experience that stood out. The success of Tano Skin Care shows The Copper Portico’s commitment to delivering designs that go beyond expectations, helping brands thrive in competitive markets.
