Miami Growth Machine is a community platform that offers start-ups the capabilities and industry knowledge necessary to develop cosmetics and other consumer packaged goods. lt taps into the broader Miami entrepreneur ecosystem, but is focused specifically on manufacturing expertise.
We worked with the founder Andrea Cid to create a minimalist and modem brand inspired by the city of Miami, its diversity, beauty and architecture. The logo was developed based on fluid and organic shapes, as they convey lightness, well-being and hospitality, and it was also based on three concepts that resemble Miami: the ocean, the skyline and the sun.
All these elements were gathered in a way that the overall logo would resemble a profile view of a flamingo, a tropical bird that has great abilities to live in groups, representing social nature and the desire to create community bonds.