Maya Weber

In our VIP Design Day with Maya, we outlined the plan: the creation of a typographic logo, a basic brand sheet with the brand’s main information, a business card design and templates for social media graphics. 

For the logo, we looked for a typography that was elegant and conveyed movement through organic curves and strokes. The main font was paired with a clean secondary font, combined with a serif for keywords to convey lightness, creativity and proximity.

Mustard and green were chosen as main color choices, as they inspire nature and give a sense of welcome. We selected brown and pink as secondary colors, following the same idea of coziness, to add more possibilities in the design of Maya’s brand materials.