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As an artist, creative director and storyteller, Lidia Pineda offers curated experiences to those willing to experience their own divinity through creativity. We had the honor of working with Lids on her brand identity, and it was very rewarding to see her vision expand and take form.
Our goal was to create a feminine and organic logo with a mystical vibe, showing Lid’s aesthetics as well as her spiritual and creative side. Her figure was represented in the logo as the creative muse, intermediating the portal of creativity. The rounded frame around her represents this portal, and the crown symbolizes sacred energy and connection with divinity.
Lid’s hair has a starry sky, alluding to the infinity of the universe, and the moon was incorporated symbolizing the emotions and the subconscious; an inverted version was used as a necklace to represent the balance of mind and body.
This project won MUSE Creative Awards: Season 1, Gold, in 2022.
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