Catspring is a woman-owned Texan brand offering their customers high-quality tea, producing in-house various blends from a southern plant called Yaupon. The brand is positioned at the crossroads of trendy beverages and classic traditions and promotes an organic and sustainable line.
We worked with Catspring’s team on the revamp of their tea collection packaging. An important design task was creating a clean and informative label that aligned with Catspring’s stylistic concept and kept consistency across a variety of packaging options. The box design carefully arranges the information about each tea blend to make it readable and elegant. The goal was to keep the essence of Catspring, elevating the brand and making it desirable in upscale markets throughout the US.
The end result looks original and trendy, carrying a typeface choice that enhances the brand with organic and clear elements.
We also worked with Catspring to refresh the company’s website.
The website theme was carefully built with minimalism in mind, effectively highlighting the products in different packaging colors and telling their story with beautiful typography and a custom-made layout.
To keep up with the external consistency and recognizable patterns of the homepage, the website uses a stylish and minimalist sticky header, with the brand element in the center, a shopping bag button in the right corner and links to core navigation below.
Custom icons were design to showcase Catspring’s highlighted features, such as organic, kosher, sustainable and non-gmo.