Anima Collective
miami, US | 2021 | women-led community
When the Anima Collective set out to reinvent themselves, they turned to The Copper Portico. The task was clear: revamp the brand to better reflect its mission and energy. Together, we brainstormed their new name and infused their values into a brand image that would resonate with their audience.
The Brand Reimagined
The Anima Collective’s new logo needed to be more than just aesthetically pleasing—it had to tell a story. We delivered with a design that captured both mystique and clarity, blending art deco flair with bold, modern shapes. The logo’s interlocking ‘A’s form a diamond, symbolizing growth and strength, with a subtle nod to the collective’s feminine roots.
A Colorful Conversation
Our chosen color palette wasn’t just about looking good—it was about feeling right. Dark greens and golds mixed with deep magentas and lilacs give the Anima Collective a distinct energy that’s inviting and powerful.
Speaking through Typography
We selected Mialgor for its modern edge, bringing a sense of stability and confidence to headings and key messages. For the finer details, we picked fonts that ensured every word on their website and printed materials was easy to read and impactful.
Designing an Online Home
Our work extended into the digital realm, where we crafted the web pages for The Anima Collective. Every page reflects their renewed brand, with intuitive navigation and engaging layouts that draw visitors into the Anima experience.
Imagery that Connects
The images we selected for Anima’s brand and website aren’t just placeholders—they’re an invitation. We focused on real, relatable visuals that showcase the diversity and vibrancy of The Anima Collective community.
What's Next for The Anima Collective
As The Anima Collective steps forward with their new brand, we’re right there with them, fine-tuning a digital presence that matches their offline identity. Our journey together is about keeping the brand as dynamic and engaging as the community they foster.
Interested in evolving your brand with a team that gets it? The Copper Portico isn’t just about delivering a project—we’re about delivering your brand’s potential. Let’s start the conversation and see where we can take your brand together.
