Novis Living Case Study | The Copper Portico

Empowering Communities Through Inclusive Communication Design

Client Background

Novis Living is a respected real estate development company based in New York City with over 20 years of experience in urban housing projects. Their mission goes beyond real estate: they focus on building community through equitable housing and cooperative ownership.

THE challenge

Novis Living was competing to win a major redevelopment project in Harlem under a city program that empowers residents through cooperative housing. They needed a presentation and supporting materials that would:

Position them as the most community-focused, capable option.
Clearly communicate complex information to a multigenerational audience.
Be fully bilingual (English and Spanish).
Foster trust and understanding among residents with varying education levels.

OUR APPROACH

We started by researching the community’s demographic, educational, and cultural dynamics. Our strategy prioritized:

Clarity and Simplicity: Using plain language and clear structure to increase understanding.
Visual Communication: Leveraging icons and imagery for universal comprehension.
Bilingual Access: Ensuring all materials were available in English and Spanish for inclusivity.
Human Connection: Framing the presentation with empathy and real-life impact.

WHAT WE DELIVERED

→ Presentation Design

A compelling, easy-to-follow PowerPoint presentation that:

Outlined Novis Living’s mission and past success stories.
Explained cooperative housing and its benefits.
Highlighted challenges with transparency.
Called for community feedback and participation.

→ Bilingual Trifold Brochure

A visually appealing, easy-to-read brochure residents could take home:

Summarized the project vision and process.
Reinforced Novis Living’s community-centered values.
Included contact info and a custom-designed QR code for easy access to the full presentation.

→ Custom QR Code

Designed to reflect the spirit of the project (using the motif of urban lights), the QR code served as a digital bridge, encouraging residents to revisit the presentation and discuss it with family members.

→ Script Development

We collaborated directly with Novis Living’s founder to write a presentation script:

Ensured the delivery was polished, clear, and aligned with the visual slides.
Provided the interpreter with the script to facilitate a smooth bilingual delivery at the event.

THE RESULTS

→ 75% of Residents Voted for Novis Living

The materials and strategy helped Novis Living stand out as the clear choice among competitors. Their presentation was met with enthusiasm and trust, leading them to secure over 75% of the community vote.

“Thank you for your incredible work. We were selected by the residents with over 75% of the votes! Your strategy and care made a huge difference.” 
— Founder, Novis Living

Why It Matters

This project demonstrates how design can do more than look good. It can foster trust, empower communities, and move people to action. At The Copper Portico, we specialize in clear, inclusive storytelling that aligns with your mission and inspires your audience.