Anima Collective Case Study | The Copper Portico

From Concept to Creative Direction: A Brand That Evolves with Intention

Client Background

Anima Collective’s brand identity reflects a fusion of mysticism and modern clarity, designed to support a growing global community of visionaries. They’re a growing global community that holds space for women to connect, rise, and expand — spiritually, personally, and professionally. Built on the power of sisterhood, transformation, and storytelling, Anima needed a brand that could honor both its mysticism and its modernity.

THE BEGINNING

When Anima first approached The Copper Portico, they were seeking a brand identity that could encapsulate their evolving essence: mystical yet grounded, communal yet elevated. They needed a design language that felt powerful, feminine, and timeless, while still allowing for flexibility as the brand grew.
We began by creating their full visual identity and strategic foundation — but our collaboration didn’t stop there. Today, we continue to serve as Anima’s ongoing creative and strategic team, supporting their brand evolution, ongoing collateral, merchandise, and more.

OUR ROLE

From concept to execution, we’ve helped Anima Collective build a rich visual world and a soulful strategy. Our goal was to honor the brand’s roots in community and spiritual growth while elevating it with editorial elegance and lasting design principles.

WHAT WE DELIVERED

→ Brand Identity and Concept Development

The visual identity for Anima was built to reflect duality, transformation, and collective power.

The symbol — now the brand’s emblem — was designed using two inverted “A”s forming a diamond. Inspired by art deco societies and witchy symbolism, it represents wisdom, power, and spiritual evolution.
The logotype features a customized serif typeface with bold strokes and refined balance — a visual reflection of Anima’s voice: unapologetically feminine, confident, and intentional.
The color palette was built around navy blue, deep magenta, and gold, balanced with lilac, cream, and soft gray-blues. This creates an energy that’s both luxurious and mystical, welcoming yet commanding.
We also developed a set of intricate brand patterns used across web, packaging, merch, and more — each adding texture and magic to the visual storytelling.

→ Website Direction and Execution

We led both the concept and visual execution of Anima’s website, ensuring every interaction felt intentional, soulful, and aligned with their brand values. From photography direction to layout and copy tone, we helped build a digital space that feels like an extension of the Anima experience.

→ Merch Collection Design and Store Strategy

We conceptualized and designed Anima’s retail presence, including:

Custom art and typography-led designs for tote bags, t-shirts, mugs, pins, and more
A thoughtful, cohesive merch store strategy that integrates brand values with aesthetic appeal
Scalable design collections that allow the team to expand their product line without losing coherence

→ Ongoing Creative Direction and Brand Management

As Anima continues to grow, we remain their trusted creative partner, supporting them with:

Landing pages and digital assets for launches and programs
Business cards, retractable banners, and event collateral
Visual storytelling guidance for campaigns and gatherings
Creative support for refining and protecting the brand as new ideas emerge

THE RESULTS

Anima now has a visual presence that truly reflects their mission — bold, mystical, elegant, and grounded in community. Their brand is consistent across every touchpoint, with visuals that feel curated, cohesive, and deeply resonant. Our ongoing partnership ensures that every new chapter of Anima is supported by strategic creative leadership.

“Working with The Copper Portico felt like stepping into the next era of our brand. Everything reflects the deeper essence of Anima. Lilian truly sees us — and that’s rare. She doesn’t just design; she guides, listens, and elevates.”
— Founder, Anima Collective

Why It Matters

Anima is more than a brand — it’s a movement. And movements need visual systems that can evolve without losing their soul. Our work shoes what’s possible when creative direction is rooted in strategy, collaboration, and care.