Category Depth
Deep experience in beauty, wellness, and consumer brands, including retail standards, packaging realities, and e-commerce behavior.
About The Copper Portico
The Copper Portico is a brand and design practice founded by Lilian Santini.
We work with companies at moments of growth, change, and increased visibility—when a clear point of view needs to become a coherent brand experience. Our work spans strategy, identity, packaging, digital, campaigns, and the systems that help a brand remain recognizable as it grows.
Beauty and wellness are deep areas of experience, but our work is for any brand where character, trust, and a considered customer experience matter.
We listen closely, then translate what is essential into work that can live in the world: on shelf, online, in a campaign, in a presentation, or in the everyday details that shape how people understand a company.

Our Philosophy
It is a way of helping a company become easier to understand, easier to trust, and more itself at every point of contact.
We begin by understanding the real work: what has changed, what must remain, who the brand is for, and what it needs to make possible next. Then we build the identity, tools, and experiences that bring that direction into the world.
The best outcomes are both distinct and useful: work with enough feeling to be remembered and enough structure to work in the real conditions of growth.
Meet the founder
The Copper Portico began with a simple belief: creative work should feel as effortless as it looks.
Over the years, I’ve worked with founders across several industries, and noticed that they were juggling brand designers who don’t understand packaging, packaging designers who don’t do digital, and developers who’ve never truly understood their brand. The back-and-forth was killing their momentum.
The Copper Portico brings together professionals who truly understand strategy, packaging, and digital development. Everything is done under one direction, so the work stays coherent across every surface. Today, we help brands eliminate vendor chaos and launch with confidence.
Meet the creative director
I'm a designer with experience across brand identity, packaging, print, editorial, and digital. My work is grounded in the belief that good design creates connections between ideas, people, and the many ways a brand comes to life.
I trained in Design at the Federal University of Juiz de Fora in Brazil and have worked across industries and markets, developing identities and visual systems that balance clarity, character, and consistency.
I currently lead creative direction at The Copper Portico, where I grew from an intern into a creative lead, working across strategy and hands-on design.
I believe a strong brand should feel cohesive wherever it appears — on a shelf, on a screen, or anywhere in between. Creating that sense of connection across every touchpoint is at the heart of my work.
Deep experience in beauty, wellness, and consumer brands, including retail standards, packaging realities, and e-commerce behavior.
Strategy, identity, packaging, and digital experience connected from the start—reducing handoffs and protecting the original direction.
Systems that can carry new products, campaigns, retail moments, and changing customer needs without starting over each time.
We listen. Our priority is to get your vision. That means fewer revision rounds and brands that reflect who you are.

Client stories
Lilian and her team did a fantastic job on our project. They exceeded all expectations on every level from communication to work product. Everything was high quality and on point including lots of attention to detail. Highly recommend, we’re looking forward to working with them again in the future.
Asher T. | Novis Living
