lani.xo
Fort Lauderdale, US | 2022 | Body & Bath products
lani.xo is a self care brand that encourages a balanced lifestyle for busy women.
about
lani.xo is a self care brand that encourages a balanced lifestyle for busy women. Inspired by the founder’s personal story, lani.xo helps people focus on the brighter version of themselves and hope for better days.
We’re invited to collaborate with lani.xo on the creation of the brand’s packaging: a line of products featuring soaps, body butters, bath teas and sugar scrubs.
design strategy
In order to achieve the results the founder was looking for, our team chose to focus on the brand’s mission. We used lani.xo’s purpose as our main guide to design elevated labels that anchors the brand in simplicity, self care, and gentleness.
The end-product is a line that appeals to the consumers both visually and emotionally by using a combination of calming colors, clean fonts and concise messaging.
We also supported lani.xo with a set of social media graphics and custom icons that helps them to showcase the benefits of their products in an elegant and friendly way.
