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Brand Strategy

Texas, US | 2024 | skincare

Tano is a skincare company based in Texas, founded after a transformative experience on a Brazilian beach in 1999. When Sean Finney was severely injured, a local used banana sap to stop the bleeding, saving Sean's leg and inspiring him to explore nature's healing powers. This led to the creation of Tano Skincare, which leverages the properties of banana sap to offer natural, effective skin solutions.

OVERVIEW

Tano’s founder came to The Copper Portico with a very clear idea in mind: they wanted a brand identity that really showcased the natural purity and powerful benefits of their key ingredient, banana sap. They were looking for a design that not only highlighted the luxurious feel and scientific foundation of their skincare products, but also made them shine through every part of their brand. The ask was a clean, sophisticated look, deeply connected to nature, all while underlining the effectiveness of their carefully formulated products.

Tano Skincare | The Copper Portico
Tano Skincare | The Copper Portico
Tano Skincare | The Copper Portico
Tano Skincare | The Copper Portico
Tano Skincare | The Copper Portico

the strategy

Our strategy focused on creating a brand experience that felt simple, elegant, and scientifically grounded.

  • Logo and Typography: our team designed a stylized banana leaf icon to represent the natural ingredients, paired with sleek, modern typography to convey luxury.
  • Color Palette: we chose earthy greens and neutral tones to reflect Tano’s natural focus and commitment to sustainability, while also aligning with a high-end aesthetic.
  • Packaging Design: to make Tano stand out, we developed a unique banana leaf texture for the packaging with UV layers. This enhanced the visual appeal and created a satisfying tactile experience in the boxes, while maintained a premium feel.
Tano Skincare | The Copper Portico

results

The branding and packaging design we created for Tano Skin Care played a key role in successfully launching the brand in a crowded and competitive market. Tano’s products quickly gained attention for their unique blend of luxury and natural ingredients. Customers especially appreciated the thoughtful design, noting how the textures and high-quality packaging made using the products feel special.

This project reinforced the value of combining visual appeal with a tactile experience, creating something that customers could connect with on multiple levels. The textured details we incorporated into the packaging added a sense of elegance and engagement, setting Tano apart from other skincare brands. By focusing on a blend of simplicity and sophistication, we helped create a brand experience that stood out. The success of Tano Skin Care shows The Copper Portico’s commitment to delivering designs that go beyond expectations, helping brands thrive in competitive markets.

Tano Skincare | The Copper Portico
The packaging turned out incredible!! Got it printed and it's amazing. The design looks great and people have been raving about it. Thank you so much.
Sean F.Founder

Brand Strategy

Michigan, US | 2024 | equipment supplier

SALTO is an education-first brand based in Michigan. They specialize in designing modern, innovative school furniture that enhances learning environments with flexible, functional solutions. Unlike other brands that prioritize formulas over flexibility, SALTO develops every product based on what teachers and students actually want — leading to more learning, less limits, and better schools for everyone.

Flipping the Script on Classroom Furniture

SALTO, an innovative educational furniture company, needed a complete brand identity that would reflect their playful yet functional approach to modern classrooms. As strategic consultants, we partnered with them to guide their branding journey, offering insights into brand positioning, visual identity, and digital presence. Our collaboration resulted in a cohesive brand strategy that brought Salto’s unique vision to life, ensuring they stand out in a competitive market.

the project

SALTO’s goal was to disrupt the traditional classroom furniture space by creating multi-purpose, playful furniture designed to engage both teachers and students. We’re invited to build a consistent brand identity that truly reflected their innovative spirit. SALTO needed a strategic partner who could not only provide design elements but also shape the overall brand direction to align with their mission of transforming learning environments.

SALTO - branf identity the copper portico

the process

We took a holistic approach to SALTO’s needs, providing both strategic consultation and creative design work. Our goal was to help them establish a brand that not only looked great but also communicated their values clearly to their audience.

1. Brand Elements and Brand Guidelines

We developed comprehensive brand guidelines to serve as the foundation for SALTO’s communications. This included:

  • Color Palette: A bright, engaging color scheme to reflect SALTO’s energetic approach to education.
  • Typography: Modern, bold fonts to emphasize their commitment to innovation and forward-thinking.
  • Visual Elements: Patterns and design elements inspired by SALTO’s furniture, integrated into all digital and print materials.
  • Photography Curation and Treatment: We curated photography that captured the dynamic, playful nature of SALTO’s products and applied treatments to enhance vibrancy and align with the brand’s energetic identity.

 

2. Brochure Design

We designed a brochure that showcases SALTO’s wide range of educational furniture solutions, emphasizing their flexibility and innovative spirit. The design focused on creating engaging layouts that reflect SALTO’s mission to transform learning environments with functional, modern designs.

3. Packaging Design

For SALTO’s product sample kit, we developed the packaging design that aligned with their brand identity. The packaging incorporated elements from the SALTO brand guide, ensuring that the design felt cohesive with their existing materials. The kit, which featured a tray with custom foam inserts, was created with practicality and branding in mind, using bold colors and a sleek finish to make an impact when delivered to schools.

4. Website Design

We created a user-friendly website design that clearly communicates SALTO’s values and product offerings. The site is visually engaging, easy to navigate, and highlights their innovative furniture.

Key features include:

  • Simple Navigation: Ensuring easy access to product details, company values, and customer support.
  • Responsive Design: Optimized for mobile devices to ensure a seamless experience across platforms.

 

5. Email Templates

We designed a series of email templates to help SALTO communicate effectively with their audience. These templates were created in alignment with their brand guidelines, ensuring consistency across promotional campaigns, updates, and communications with schools.

SALTO - branf identity the copper portico
SALTO - branf identity the copper portico
SALTO - branf identity the copper portico
SALTO - branf identity the copper portico
SALTO - branf identity the copper portico
SALTO - branf identity the copper portico
SALTO - branf identity the copper portico
Lilian and her team created a new design for our new line of school furniture. The result is unique, creative and so much fun. Just what we wanted for our product. Lilian is a pleasure to work with. She listens carefully and is so responsive. It's a genuine pleasure to work with her.
Nina N.Marketing Manager

Book Design Services

Your Partner in Publishing

If you’re here, it means you’re ready to take your book from a dream to the bookshelf, and we’re excited to help make that happen. At The Copper Portico, we believe every author deserves a beautifully presented book. Our services are designed to ensure your work not only meets but shines above industry standards. Let us handle the details, from designing your book to launching it on Amazon, so you can focus on what you do best—writing. Ready to see your book fly off the shelves? Let’s get started.

Book a free discovery call →
Book a call →

Book Formatting for Print and E-Books

Let us help you transform your manuscript into formats suitable for both print and digital reading. Our formatting service includes setting up the correct page size, margins, fonts, and spacing to make your book professionally presentable and enjoyable to read. We ensure that each page is clean, well-organized, and meets publishing standards. This service is essential for authors looking to publish on platforms like Amazon Kindle or traditional printing presses.

Professional Book Design in Miami | The Copper Portico
Professional Book Design in Miami | The Copper Portico

Professional Book Cover Design

Create a powerful first impression with a professionally designed book cover that captures the essence of your writing. Our team uses advanced design software to create covers that are visually appealing and tailored to your book’s genre. We focus on making covers that not only look good but also attract and engage your ideal readers. This includes designing the front, back, and spine that resonate with potential buyers at first glance.

Amazon KDP Launch Service

The Copper Portico offers a dedicated service to help authors launch their books on Amazon seamlessly. We manage the entire process, from setting up your Amazon Kindle Direct Publishing (KDP) account to optimizing your book’s listing for maximum visibility. Our team ensures that every detail is carefully handled, allowing you to focus on your writing while we take care of the technicalities of online publishing and distribution.

Professional Book Design in Miami | The Copper Portico
Lilian Santini | AI Image Generation

Custom Book Illustrations

At The Copper Portico, we specialize in creating custom illustrations that enhance your book’s visual appeal and narrative. Using a blend of branding insights and advanced AI techniques, we develop imagery that perfectly matches the style and tone of your book. Our illustrations not only complement your story but also help in making your book stand out in a crowded market, ensuring it captures the imagination of your readers.

Book Marketing

Increase your book’s visibility and sales with our effective book marketing strategies. We help authors reach their target audience through customized marketing plans that include social media campaigns and email marketing. We focus on strategies that maximize exposure and attract interest from both new readers and loyal fans.

Why Choose The Copper Portico?

When you choose to collaborate with us, you work with founder Lilian Santini, who brings a unique blend of personal and professional experience to each project. Lilian, an author herself, possesses a profound passion for literature that originated during her early academic pursuits in Brazil, where she graduated with a Bachelor of Arts, focusing on Languages and Literature. Her appreciation for written and spoken word drives our commitment to helping authors realize their publishing dreams with the utmost dedication and care.

Schedule a Consultation
Lilian Santini

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Brand Strategy

New York City, US | 2024 | real estate developer

Novis Living is a respected real estate development company based in New York City, with over 20 years of experience in urban real estate ventures. They specialize in developing, financing, and operating projects that enhance community living standards. Their founder approached us with a goal: to create a compelling presentation that would position them as the ideal choice for a major redevelopment project in Harlem.

How The Copper Portico helped Novis Living become a Community Leader

Novis Living’s founder approached us with a goal: to create a compelling presentation that would position them as the ideal choice for a major redevelopment project in Harlem. This program aimed to convert existing buildings into cooperative housing, empowering residents through ownership and education.

Challenge

The main challenge was to create a strategy and presentation that would resonate with a diverse, multi-generational audience. The presentation needed to be clear, engaging, and bilingual (English and Spanish), ensuring that residents could easily understand and share the information with their families.

Research and Strategy Development

We began by conducting thorough research on the demographics and education levels of the community. Key insights included:

  • A significant portion of the residents had varying levels of education.
  • Many households were multi-generational, including grandparents, parents, and children.

 

Based on these insights, we developed a strategy focused on simplicity, clarity, and inclusivity. We aimed to use straightforward language and universal icons to make the content easily comprehensible. Our goal was to build trust and show that Novis Living truly understood and cared about the community’s needs.

Novis Living - Brand Strategy - The Copper Portico

Solution

Presentation and Brochure Creation

We put together a dynamic PowerPoint presentation for Novis Living, designed specifically for a key community event where residents would choose between two redevelopment bids. Our approach started with deep research to ensure the presentation spoke directly to the community’s heart. It introduced Novis Living’s mission, outlined the benefits of cooperative housing, and transparently discussed potential challenges. Including success stories from previous projects, the presentation aimed to build trust and ended with a call for community feedback.

At the community meeting, residents evaluated the competing proposals. Novis Living wanted to stand out not just for their proposal’s strengths but for their genuine commitment to enhancing the neighborhood. Their well-prepared presentation and the founder’s passionate delivery were created to resonate deeply, making a compelling case for their vision of community transformation.

Novis Living - Brand Strategy - The Copper Portico

Bilingual Trifold Brochure

To complement the presentation, we designed a bilingual trifold brochure that residents could take home. This brochure provided an overview of Novis Living and the project plans, detailed the key benefits of the initiative, emphasized the importance of community feedback, and included contact information along with a QR code for accessing the full presentation online. The brochure was designed to be visually appealing and easy to read, catering to all age groups.

At the community meeting, residents evaluated the competing proposals. Novis Living wanted to stand out not just for their proposal’s strengths but for their genuine commitment to enhancing the neighborhood. Their well-prepared presentation and the founder’s passionate delivery were created to resonate deeply, making a compelling case for their vision of community transformation.

Novis Living - Brand Strategy - The Copper Portico

Creative QR Code

We created a unique QR code that showcased urban lights, which was integrated into the brochure. This creative QR code allowed residents to access the entire presentation digitally, facilitating further discussion and understanding within their households.

Novis Living - Brand Strategy - The Copper Portico

Comprehensive Script Development

In addition to the visual materials, we worked closely with Novis Living’s founder to develop the script for his presentation. This ensured he stayed on message and covered all the important points seamlessly. We thought of everyone involved: the presenter, the audience, and the interpreter. By providing the interpreter with a copy of the presentation script, we enabled him to perform his role with excellence, ensuring the bilingual presentation was smooth and effective.

Novis Living - Brand Strategy - The Copper Portico

Outcome

Our strategy focused on simplicity, clarity, and inclusivity, helping Novis Living present themselves as a considerate and competent choice for the redevelopment project. The combination of the PowerPoint presentation, the bilingual trifold brochure, and the well-prepared script ensured that residents could engage with the information both during the meeting and at home, fostering a sense of community and trust.

Our efforts led to Novis Living winning over 75% of the community votes, clearly demonstrating effectiveness of our strategy and the trust we helped build between Novis Living and the Harlem community.

Novis Living’s founder shared his excitement and gratitude:

Thank you for your incredible work. We were selected by the residents with over 75% of the votes! Your strategy and care made a huge difference. Now it’s time to roll up our sleeves and get to work making this community great for these residents. Thank you!
Novis Living Logo
Asher Toporovsky
Founder

Wrapping Up

Our approach not only met Novis Living’s needs but also enhanced their connection with the community. By using clear, inclusive language and engaging visuals, we effectively addressed the diverse educational and generational demographics of the residents.

This case study demonstrates the importance of tailored communication strategies in community-focused projects, ultimately positioning Novis Living as a caring and capable partner for the redevelopment initiative.

Brand Strategy

Minas Gerais, Brazil | 2024 | family-owned company

When Móveis HT approached The Copper Portico, they presented us with a unique challenge: to elevate a brand rich in tradition and craftsmanship to resonate with a modern audience. Our task was not just to refresh a logo or tweak a color palette, but to weave the story of a family legacy into a brand identity that would speak across continents.

Understanding the Heart of Móveis HT

Our journey with Móveis HT began not with sketches and color swatches, but with listening. We delved deep into the essence of Móveis HT – their roots in the rich soil of Minas Gerais, the legacy of Luiz José de Resende, and their commitment to quality and sustainability. This understanding was crucial in shaping our strategy.

The Copper Portico’s Creative Alchemy

The transformation required a delicate balance. Our design team envisioned a logo that was a modern nod to the past – a sleek, abstract interpretation of the initials “HT,” infused with the warmth and tradition of Minas Gerais. It wasn’t just a logo; it was a symbol of evolution.

In choosing the color palette, we sought to encapsulate the essence of Móveis HT’s heritage. The earthy browns and vibrant greens and blues were more than just colors – they were a narrative in themselves, telling a story of warmth, trust, and nature.

Typography was another critical element. We selected fonts that were clear and legible yet carried the weight of tradition. This choice ensured that Móveis HT’s message was not lost in translation, whether in print or digital.

Addressing Customer Pain Points

Our strategy extended beyond aesthetics. We knew Móveis HT’s audience faced dilemmas – from the high cost of quality furniture to concerns about sustainability. Our marketing strategy addressed these pain points head-on, showcasing Móveis HT’s commitment to quality, durability, and environmental responsibility.

The Result: A Brand Reborn

The transformation of Móveis HT by The Copper Portico was more than a rebranding; it was a renaissance. The new brand identity resonated with customers, old and new, as a symbol of both tradition and innovation. It wasn’t just about selling furniture; it was about selling a story – a story of a home, heritage, and heart.

Why The Copper Portico?

This case study isn’t just about Móveis HT’s journey; it’s a testament to what The Copper Portico can achieve. We don’t just see a brand; we see a legacy waiting to be unveiled. Our approach is meticulous, our creativity boundless, and our strategies tailored to echo the voices of the brands we elevate.

When you partner with us, you’re not just getting a branding agency; you’re gaining a collaborator in crafting your legacy. Whether it’s reimagining a logo or redefining a brand’s narrative, our mission is to tell your story in a way that resonates with the world.

Brand Strategy

miami, US | 2021 | women-led community

When the Anima Collective set out to reinvent themselves, they turned to The Copper Portico. The task was clear: revamp the brand to better reflect its mission and energy. Together, we brainstormed their new name and infused their values into a brand image that would resonate with their audience.

The Brand Reimagined

The Anima Collective’s new logo needed to be more than just aesthetically pleasing—it had to tell a story. We delivered with a design that captured both mystique and clarity, blending art deco flair with bold, modern shapes. The logo’s interlocking ‘A’s form a diamond, symbolizing growth and strength, with a subtle nod to the collective’s feminine roots.

A Colorful Conversation

Our chosen color palette wasn’t just about looking good—it was about feeling right. Dark greens and golds mixed with deep magentas and lilacs give the Anima Collective a distinct energy that’s inviting and powerful.

Speaking through Typography

We selected Mialgor for its modern edge, bringing a sense of stability and confidence to headings and key messages. For the finer details, we picked fonts that ensured every word on their website and printed materials was easy to read and impactful.

Designing an Online Home

Our work extended into the digital realm, where we crafted the web pages for The Anima Collective. Every page reflects their renewed brand, with intuitive navigation and engaging layouts that draw visitors into the Anima experience.

Imagery that Connects

The images we selected for Anima’s brand and website aren’t just placeholders—they’re an invitation. We focused on real, relatable visuals that showcase the diversity and vibrancy of The Anima Collective community.

What's Next for The Anima Collective

As The Anima Collective steps forward with their new brand, we’re right there with them, fine-tuning a digital presence that matches their offline identity. Our journey together is about keeping the brand as dynamic and engaging as the community they foster.

Interested in evolving your brand with a team that gets it? The Copper Portico isn’t just about delivering a project—we’re about delivering your brand’s potential. Let’s start the conversation and see where we can take your brand together.

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