Brand Strategy

Minas Gerais, Brazil | 2024 | family-owned company

When Móveis HT approached The Copper Portico, they presented us with a unique challenge: to elevate a brand rich in tradition and craftsmanship to resonate with a modern audience. Our task was not just to refresh a logo or tweak a color palette, but to weave the story of a family legacy into a brand identity that would speak across continents.

Understanding the Heart of Móveis HT

Our journey with Móveis HT began not with sketches and color swatches, but with listening. We delved deep into the essence of Móveis HT – their roots in the rich soil of Minas Gerais, the legacy of Luiz José de Resende, and their commitment to quality and sustainability. This understanding was crucial in shaping our strategy.

The Copper Portico’s Creative Alchemy

The transformation required a delicate balance. Our design team envisioned a logo that was a modern nod to the past – a sleek, abstract interpretation of the initials “HT,” infused with the warmth and tradition of Minas Gerais. It wasn’t just a logo; it was a symbol of evolution.

In choosing the color palette, we sought to encapsulate the essence of Móveis HT’s heritage. The earthy browns and vibrant greens and blues were more than just colors – they were a narrative in themselves, telling a story of warmth, trust, and nature.

Typography was another critical element. We selected fonts that were clear and legible yet carried the weight of tradition. This choice ensured that Móveis HT’s message was not lost in translation, whether in print or digital.

Addressing Customer Pain Points

Our strategy extended beyond aesthetics. We knew Móveis HT’s audience faced dilemmas – from the high cost of quality furniture to concerns about sustainability. Our marketing strategy addressed these pain points head-on, showcasing Móveis HT’s commitment to quality, durability, and environmental responsibility.

The Result: A Brand Reborn

The transformation of Móveis HT by The Copper Portico was more than a rebranding; it was a renaissance. The new brand identity resonated with customers, old and new, as a symbol of both tradition and innovation. It wasn’t just about selling furniture; it was about selling a story – a story of a home, heritage, and heart.

Why The Copper Portico?

This case study isn’t just about Móveis HT’s journey; it’s a testament to what The Copper Portico can achieve. We don’t just see a brand; we see a legacy waiting to be unveiled. Our approach is meticulous, our creativity boundless, and our strategies tailored to echo the voices of the brands we elevate.

When you partner with us, you’re not just getting a branding agency; you’re gaining a collaborator in crafting your legacy. Whether it’s reimagining a logo or redefining a brand’s narrative, our mission is to tell your story in a way that resonates with the world.

Brand Strategy

miami, US | 2021 | women-led community

When the Anima Collective set out to reinvent themselves, they turned to The Copper Portico. The task was clear: revamp the brand to better reflect its mission and energy. Together, we brainstormed their new name and infused their values into a brand image that would resonate with their audience.

The Brand Reimagined

The Anima Collective’s new logo needed to be more than just aesthetically pleasing—it had to tell a story. We delivered with a design that captured both mystique and clarity, blending art deco flair with bold, modern shapes. The logo’s interlocking ‘A’s form a diamond, symbolizing growth and strength, with a subtle nod to the collective’s feminine roots.

A Colorful Conversation

Our chosen color palette wasn’t just about looking good—it was about feeling right. Dark greens and golds mixed with deep magentas and lilacs give the Anima Collective a distinct energy that’s inviting and powerful.

Speaking through Typography

We selected Mialgor for its modern edge, bringing a sense of stability and confidence to headings and key messages. For the finer details, we picked fonts that ensured every word on their website and printed materials was easy to read and impactful.

Designing an Online Home

Our work extended into the digital realm, where we crafted the web pages for The Anima Collective. Every page reflects their renewed brand, with intuitive navigation and engaging layouts that draw visitors into the Anima experience.

Imagery that Connects

The images we selected for Anima’s brand and website aren’t just placeholders—they’re an invitation. We focused on real, relatable visuals that showcase the diversity and vibrancy of The Anima Collective community.

What's Next for The Anima Collective

As The Anima Collective steps forward with their new brand, we’re right there with them, fine-tuning a digital presence that matches their offline identity. Our journey together is about keeping the brand as dynamic and engaging as the community they foster.

Interested in evolving your brand with a team that gets it? The Copper Portico isn’t just about delivering a project—we’re about delivering your brand’s potential. Let’s start the conversation and see where we can take your brand together.

Brand Strategy

Fort Lauderdale, US | 2022 | Body & Bath products

lani.xo is a self care brand that encourages a balanced lifestyle for busy women.

about

lani.xo is a self care brand that encourages a balanced lifestyle for busy women. Inspired by the founder’s personal story, lani.xo helps people focus on the brighter version of themselves and hope for better days.

We’re invited to collaborate with lani.xo on the creation of the brand’s packaging: a line of products featuring soaps, body butters, bath teas and sugar scrubs.

design strategy

In order to achieve the results the founder was looking for, our team chose to focus on the brand’s mission. We used lani.xo’s purpose as our main guide to design elevated labels that anchors the brand in simplicity, self care, and gentleness.

The end-product is a line that appeals to the consumers both visually and emotionally by using a combination of calming colors, clean fonts and concise messaging.

We also supported lani.xo with a set of social media graphics and custom icons that helps them to showcase the benefits of their products in an elegant and friendly way.

Brand Strategy

miami, us | 2021 | education

Arté Club is an experience curated by Lidia Pineda for her art students. All classes begin with a mindfulness exercise to bring students into the present moment and connect them to their inner child through art.

about

Arté Club is an experience curated by Lidia Pineda for her art students. All classes begin with a mindfulness exercise to bring students into the present moment and connect them to their inner child through art.

We’ve worked with Lidia before on the creation of LidsBabe and were excited to collaborate on this special project.

design strategy

Arté Club’s brand was based on the concept of a prism, a kaleidoscope and the sacred geometry of a Merkaba. Thinking about the Club’s goal of empowering people to express themselves creatively through art, we saw this process as a prism. It separates a beam of light into a spectrum of colors, so it would be like a person transforming and materializing all their ideas and feelings into art.

Also thinking about the individuality of each person and the different ways of seeing the world, we thought of the kaleidoscope, which has three mirrors that form a triangle, and when moving the tube, it presents various visual arrangements, as each individual expresses himself creatively differently from each other.

Since Lidia uses mindfulness tools, we wanted to bring to the logo something that gave the idea of expansion and balance, as well as the mindfulness symbol, which looks like a droplet falling into water and spreading. We incorporated the concept of the Merkaba (the name literally translates to light, spirit, body), a symbol made of two pyramids that intersect and rotate in opposite directions, creating a three-dimensional energy field. It is considered to be one of the highest vibrating geometric shapes designed by the universe and reminds us of the power we can wield when we join our own energies for connection and growth. It combines opposing energies in perfect balance: masculine and feminine, earth and cosmos, matter and spirit…resulting in an activation of light and protection, also reminding us of our power as we find balance and raise our vibration.

For the colors, we used a gradient with transparency to create a light/holographic effect and add more dimension to the logo. We also used black and terracota, which are already part of your brand, as well as typography.

Brand Strategy

Texas, US | 2021 | non-profit

We collaborated with Common Threads, a national nonprofit committed to celebrating different cultures through food, while also promoting the importance of health and wellness.

about

We collaborated with Common Threads, a national non-profit committed to celebrating different cultures through food, while also promoting the importance of health and wellness. Common Threads aspires to build communities that embrace healthy cooking, healthy eating and celebration of culture.

The organization’s logo is a patchwork heart, which suggests a multicultural world. Their team wanted to revamp the brand creating a friendly, modern look that would show Common Thread’s evolution, but that was still connected with its original identity.

design strategy

Staying aligned with the heart of Common Threads’ mission, we recreated the logo squares with rounded corners, with two sizes interspersed to create a patchwork effect in a modern way.

The new color palette reflects vibrant and friendly tones. The fonts chosen are clear and modern and the variety of font weights ensures flexibility and consistency for the future growth of Common Threads identity.

We paid special attention to the project’s photography, as it speaks louder than words. Effective branding includes a mix of premium stock photos and real, candid photos depicting the heart of an organization’s goal. Common Threads’ photography is positive, inspiring and eye-catching, leaving the viewer with an emotional connection to the campaign and what it stands for.

Lilian was a dream to work with! She and her team are extremely creative, and she's also extremely fast. Our project had a few unique requirements, and she handled these extremely well. She demonstrated early on and throughout the process that she wanted to "get it right." Our team is thrilled with the new logos she created, and the brand manual she built has already been extremely helpful with the website rebuild we're doing.

Brand Strategy

MIAMI, us | 2021 | MANUFACTURING INCUBATOR

Miami Growth Machine is a community platform that offers start-ups the capabilities and industry knowledge necessary to develop cosmetics and other consumer packaged goods.

about

Miami Growth Machine is a community platform that offers start-ups the capabilities and industry knowledge necessary to develop cosmetics and other consumer packaged goods. lt taps into the broader Miami entrepreneur ecosystem, but is focused specifically on manufacturing expertise.

design strategy

We worked with the founder Andrea Cid to create a minimalist and modem brand inspired by the city of Miami, its diversity, beauty and architecture. The logo was developed based on fluid and organic shapes, as they convey lightness, well-being and hospitality, and it was also based on three concepts that resemble Miami: the ocean, the skyline and the sun.

All these elements were gathered in a way that the overall logo would resemble a profile view of a flamingo, a tropical bird that has great abilities to live in groups, representing social nature and the desire to create community bonds.

Brand Strategy

Brand Strategy

Minas Gerais, Brazil | 2024 | family-owned company

Understanding the Heart of Móveis HT

The Copper Portico’s Creative Alchemy

Addressing Customer Pain Points

The Result: A Brand Reborn

Why The Copper Portico?

Brand Strategy

miami, US | 2021 | women-led community

When the Anima Collective set out to reinvent themselves, they turned to The Copper Portico. The task was clear: revamp the brand to better reflect its mission and energy. Together, we brainstormed their new name and infused their values into a brand image that would resonate with their audience.

The Brand Reimagined

A Colorful Conversation

Speaking through Typography

Designing an Online Home

Imagery that Connects

What's Next for The Anima Collective

Brand Strategy

Fort Lauderdale, US | 2022 | Body & Bath products

lani.xo is a self care brand that encourages a balanced lifestyle for busy women.

about

design strategy

Brand Strategy

miami, us | 2021 | education

Arté Club is an experience curated by Lidia Pineda for her art students. All classes begin with a mindfulness exercise to bring students into the present moment and connect them to their inner child through art.

about

design strategy

Brand Strategy

Texas, US | 2021 | non-profit

We collaborated with Common Threads, a national nonprofit committed to celebrating different cultures through food, while also promoting the importance of health and wellness.

about

design strategy

Brand Strategy

MIAMI, us | 2021 | MANUFACTURING INCUBATOR

Miami Growth Machine is a community platform that offers start-ups the capabilities and industry knowledge necessary to develop cosmetics and other consumer packaged goods.

about

design strategy

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