SALTO
Michigan, US | 2024 | equipment supplier
SALTO is an education-first brand based in Michigan. They specialize in designing modern, innovative school furniture that enhances learning environments with flexible, functional solutions. Unlike other brands that prioritize formulas over flexibility, SALTO develops every product based on what teachers and students actually want — leading to more learning, less limits, and better schools for everyone.
Flipping the Script on Classroom Furniture
SALTO, an innovative educational furniture company, needed a complete brand identity that would reflect their playful yet functional approach to modern classrooms. As strategic consultants, we partnered with them to guide their branding journey, offering insights into brand positioning, visual identity, and digital presence. Our collaboration resulted in a cohesive brand strategy that brought Salto’s unique vision to life, ensuring they stand out in a competitive market.
the project
SALTO’s goal was to disrupt the traditional classroom furniture space by creating multi-purpose, playful furniture designed to engage both teachers and students. We’re invited to build a consistent brand identity that truly reflected their innovative spirit. SALTO needed a strategic partner who could not only provide design elements but also shape the overall brand direction to align with their mission of transforming learning environments.
the process
We took a holistic approach to SALTO’s needs, providing both strategic consultation and creative design work. Our goal was to help them establish a brand that not only looked great but also communicated their values clearly to their audience.
1. Brand Elements and Brand Guidelines
We developed comprehensive brand guidelines to serve as the foundation for SALTO’s communications. This included:
- Color Palette: A bright, engaging color scheme to reflect SALTO’s energetic approach to education.
- Typography: Modern, bold fonts to emphasize their commitment to innovation and forward-thinking.
- Visual Elements: Patterns and design elements inspired by SALTO’s furniture, integrated into all digital and print materials.
- Photography Curation and Treatment: We curated photography that captured the dynamic, playful nature of SALTO’s products and applied treatments to enhance vibrancy and align with the brand’s energetic identity.
2. Brochure Design
We designed a brochure that showcases SALTO’s wide range of educational furniture solutions, emphasizing their flexibility and innovative spirit. The design focused on creating engaging layouts that reflect SALTO’s mission to transform learning environments with functional, modern designs.
3. Packaging Design
For SALTO’s product sample kit, we developed the packaging design that aligned with their brand identity. The packaging incorporated elements from the SALTO brand guide, ensuring that the design felt cohesive with their existing materials. The kit, which featured a tray with custom foam inserts, was created with practicality and branding in mind, using bold colors and a sleek finish to make an impact when delivered to schools.
4. Website Design
We created a user-friendly website design that clearly communicates SALTO’s values and product offerings. The site is visually engaging, easy to navigate, and highlights their innovative furniture.
Key features include:
- Simple Navigation: Ensuring easy access to product details, company values, and customer support.
- Responsive Design: Optimized for mobile devices to ensure a seamless experience across platforms.
5. Email Templates
We designed a series of email templates to help SALTO communicate effectively with their audience. These templates were created in alignment with their brand guidelines, ensuring consistency across promotional campaigns, updates, and communications with schools.
