Novis Living
New York City, US | 2024 | real estate developer
Novis Living is a respected real estate development company based in New York City, with over 20 years of experience in urban real estate ventures. They specialize in developing, financing, and operating projects that enhance community living standards. Their founder approached us with a goal: to create a compelling presentation that would position them as the ideal choice for a major redevelopment project in Harlem.
How The Copper Portico helped Novis Living become a Community Leader
Novis Living’s founder approached us with a goal: to create a compelling presentation that would position them as the ideal choice for a major redevelopment project in Harlem. This program aimed to convert existing buildings into cooperative housing, empowering residents through ownership and education.
Challenge
The main challenge was to create a strategy and presentation that would resonate with a diverse, multi-generational audience. The presentation needed to be clear, engaging, and bilingual (English and Spanish), ensuring that residents could easily understand and share the information with their families.
Research and Strategy Development
We began by conducting thorough research on the demographics and education levels of the community. Key insights included:
- A significant portion of the residents had varying levels of education.
- Many households were multi-generational, including grandparents, parents, and children.
Based on these insights, we developed a strategy focused on simplicity, clarity, and inclusivity. We aimed to use straightforward language and universal icons to make the content easily comprehensible. Our goal was to build trust and show that Novis Living truly understood and cared about the community’s needs.
Solution
Presentation and Brochure Creation
We put together a dynamic PowerPoint presentation for Novis Living, designed specifically for a key community event where residents would choose between two redevelopment bids. Our approach started with deep research to ensure the presentation spoke directly to the community’s heart. It introduced Novis Living’s mission, outlined the benefits of cooperative housing, and transparently discussed potential challenges. Including success stories from previous projects, the presentation aimed to build trust and ended with a call for community feedback.
At the community meeting, residents evaluated the competing proposals. Novis Living wanted to stand out not just for their proposal’s strengths but for their genuine commitment to enhancing the neighborhood. Their well-prepared presentation and the founder’s passionate delivery were created to resonate deeply, making a compelling case for their vision of community transformation.
Bilingual Trifold Brochure
To complement the presentation, we designed a bilingual trifold brochure that residents could take home. This brochure provided an overview of Novis Living and the project plans, detailed the key benefits of the initiative, emphasized the importance of community feedback, and included contact information along with a QR code for accessing the full presentation online. The brochure was designed to be visually appealing and easy to read, catering to all age groups.
At the community meeting, residents evaluated the competing proposals. Novis Living wanted to stand out not just for their proposal’s strengths but for their genuine commitment to enhancing the neighborhood. Their well-prepared presentation and the founder’s passionate delivery were created to resonate deeply, making a compelling case for their vision of community transformation.
Creative QR Code
We created a unique QR code that showcased urban lights, which was integrated into the brochure. This creative QR code allowed residents to access the entire presentation digitally, facilitating further discussion and understanding within their households.
Comprehensive Script Development
In addition to the visual materials, we worked closely with Novis Living’s founder to develop the script for his presentation. This ensured he stayed on message and covered all the important points seamlessly. We thought of everyone involved: the presenter, the audience, and the interpreter. By providing the interpreter with a copy of the presentation script, we enabled him to perform his role with excellence, ensuring the bilingual presentation was smooth and effective.
Outcome
Our strategy focused on simplicity, clarity, and inclusivity, helping Novis Living present themselves as a considerate and competent choice for the redevelopment project. The combination of the PowerPoint presentation, the bilingual trifold brochure, and the well-prepared script ensured that residents could engage with the information both during the meeting and at home, fostering a sense of community and trust.
Our efforts led to Novis Living winning over 75% of the community votes, clearly demonstrating effectiveness of our strategy and the trust we helped build between Novis Living and the Harlem community.
Novis Living’s founder shared his excitement and gratitude:
Wrapping Up
Our approach not only met Novis Living’s needs but also enhanced their connection with the community. By using clear, inclusive language and engaging visuals, we effectively addressed the diverse educational and generational demographics of the residents.
This case study demonstrates the importance of tailored communication strategies in community-focused projects, ultimately positioning Novis Living as a caring and capable partner for the redevelopment initiative.