Zuzi provides strategic advisory services to companies striving to impact the world, helping them feel inspired on their chosen path forward. Our goal was to create an elegant and modern logo that could translate the essence of the brand. It was designed based on three elements: the torch, the Sirius star, and the lion.
The torch represents Catherine’s objective of being the guide, the light that illuminates the path of her clients; it symbolizes clarity and direction. It’s known to light up the spirit and help to illuminate our higher-minded goals and ambitions.
Sirius is the brightest star in Earth’s night sky. Sometimes referred to as the “Spiritual Sun”, it lights up the spirit and help to illuminate the higher-minded goals and ambitions. It becomes visible in the eastern sky on 8/8, Catherine’s birthday, marking the Lion’s Gate.
The lion, in addition to representing her astrological sign, symbolizes strength, wisdom, loyalty and courage.
We chose burgundy for being a color that inspires confidence, stability and maturity, while gold inspires knowledge, spirituality and a deep understanding of oneself and the soul. The combination of these colors creates an elegant palette, and together represent honesty, integrity and success.