Operations Amplified is an eCommerce Operations Management company focused on facilitating, simplifying and organizing the life of busy business owners. We collaborated with the founder to design a brand identity that would communicate her values and mission.
Our strategy session resulted in a minimalist logo inspired by the concept of amplify, growth and progress. That was achieved by creating a ‘point outside the curve’, representing the result of her services. We kept in mind the geometry of the letters O and A to create this symbol.
For the font, we chose a sans serif in all lowercase to make the name light, friendly and to convey clarity. The ‘fi’ has an accent font, alluding to the concept of the word ‘amplified’, to make it ample, bigger, expansive. The serif font in this case conveys confidence and authority.
For colors, a shade of cobalt blue that is Tiffany’s favorite was used, and to compose the palette, we included turquoise and pink, lighter colors that create a great contrast with blue, in addition to bringing more proximity to the public. We also used a gradient because the mix of the chosen colors convey the idea of constant movement and growth.