Kmeleon

Miami, US | 2021 | tech start-up

Kmeleon is a leading startup passionate about technology and innovation. We worked with the founder of Kmeleon to develop their brand identity design.

about

Kmeleon is a leading startup passionate about technology and innovation. 

design strategy

We worked with the founder of Kmeleon to develop their brand identity and a visual strategy for their website.

Our concept shows a chameleon with a remarkable eye, evoking his unique 360° vision to allude that the company is always looking into the future. The shape of the chameleon was inspired by the golden spiral that appears throughout nature, and the font chosen brings to mind technological symbols such as wires, machinery, and chips.

We worked with a gradient that represents the most prominent feature of a chameleon: the ability to change colors and quickly adapt to different environments, just as technology adapts to people’s needs. The color blue was selected for being linked to technology and progress, and also for symbolizing trust and loyalty; a touch of purple was added to convey creativity.