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KEW Legal

November 27, 2021

KEW Legal is a women-led law firm based in Sunny Isles Beach, Florida.

We collaborated with the founder to create an elegant and minimalist brand, bringing an organic vibe but still maintaining formality to convey confidence and professionalism. The biggest inspiration for the logo were the ocean waves – they were abstractly represented as the strokes of the letter E.

KEW Legal brand identity design
KEW Legal brand identity design

We worked with ocean blue hues, a color that conveys stability, experience and professionalism. The lighter tone brings lightness to the brand, and the sand brings warmth. The gold details also make the brand more sophisticated. In the symbol itself, we used the three colors in a gradient inspired by the horizon (ocean, land, sky).