KEW Legal

sunny isles, US | 2021 | law firm

KEW Legal is a women-led law firm based in Sunny Isles Beach, Florida.


We collaborated with the founder of KEW Legal to create an elegant and minimalist brand, bringing an organic vibe that still maintained formality to convey confidence and professionalism.

design strategy

The biggest inspiration for the logo were the ocean waves – they were abstractly represented as the strokes of the letter E.

We worked with ocean blue hues, a color that conveys stability, experience and professionalism. The lighter tone brings lightness to the brand, and the sand brings warmth. The gold details also make the brand more sophisticated. In the symbol itself, we used the three colors in a gradient inspired by the horizon (ocean, land, sky).