We’re excited to work with Gaby Guzman on the revamp of her personal brand. Our goal was to create a modern, elegant and friendly logo that had a balance between magic and maturity. It was inspired by nature, vision, and the quest for direction.
One of the elements present in the base of her logo is a branch with three leaves, bringing the concept of earth and roots, and communicating a sense of stability, support and security. The leaf in the center also represents the iris of an eye, which is a powerful symbol linked to extrasensory perception. The iris aludes to Gaby seeing a client as a whole person, with a full life.
We’re inspired to bring the universe to Gaby’s brand identity, signifying creativity, dreams and lighting. A star was placed at the very top and dotted lines were added around the entire logo, inspired by the sun’s brightness and giving the idea of a compass, which guides the way.