In the summer of 2019, the nonprofit Catalyst Miami led a consortium of community partners to establish and create the first universal Children’s Savings Account (CSA) program in the state of Florida. This was a major undertaking that required collaboration with more than a dozen community partners and funders. In order to launch the program and meet critical benchmarks for enrollment, stakeholders set an aggressive deadline and schedule for enrolling students by the end of 2019.
Community Savings Programs establish a free, long-term savings account for kindergarten students, increasing their readiness for postsecondary education. This concept is fairly new in the U.S. with only a handful of other similar programs.
It was important to establish Future Bound Miami as a credible program and build trust with the community through strong storytelling, inviting visuals and a cohesive brand identity. Additional consideration and sensitivity for low-income and marginalized families was also a key factor for messaging and establishing credibility.
Copper Portico led Future Bound staff through a strategic branding process to identify the tone, values and core message to communicate.
We created visuals that were relatable to the target audience in a fun, modern way, and crafted messages that communicated to the audience’s needs without making the demographics feel singled out or underrepresented.
Our team developed a high-level multilingual website with effective UX that ensured users could easily enroll in the program. You can read more about this project here.