Blossom Me is a women-led company focused on inspiring women to connect with their feminine strength and pleasure.
We worked with the founder on the creation of their brand identity and packaging. The symbol chosen for the logo has a direct relationship with the name and the brand’s segment: a flower in bloom representing the vulva in the center. The base was inspired by the design of a shoulder, representing a woman’s head and the flowering of the mind, which allows you to see, feel and love yourself. The dots on the logo also represent this connection of body and mind.
For the main font we chose a combination of sans serif and calligraphic fonts, the former for lightness and the latter for strength. A calligraphic, bold secondary font brings out the feminine strength and uniqueness of each woman.
The color palette is composed of marsala red and coral, an intense and feminine combination that represents energy, strength, and passion. A light green was also added to the palette, bringing contrast and softness with the main colors, as it is a cool tone.