Back Stroke

Miami, us | 2021 | bath & body products

Featuring the label designed for Back Stroke, a product developed by Concept II Cosmetics.


Founded in 1988, Miami-based Concept II Cosmetics, is a household name in established and emerging markets for bath and body product lines.

Using a green bottle provided by the client as a starting point, we worked with vintage inspirations and clean typography, striving for a minimalist, elegant look. The label has a gradient that follows the tones of the bottle, and the touch of purple color is directly linked to the product scent, lavender. We also added very subtle lines to the background to emphasize the sensory aspect of the product.