We collaborated with Σοφία Ζημπίδου in the making of her brand. Sofia is based in Greece and is a specialist in fertility tarot readings. She also supports her clients with answers related to their pregnancy and communication with their spirit babies.
Our intention was to design a delicate brand that transmitted honesty, love and compassion. The logo shows a mother hugging her baby within a frame, which symbolizes a tarot card. Some flowers were also illustrated to bring the symbolism of beauty, purity, fertility and harmony.
Pink was chosen as the main color symbolizing the feminine, empathy and love. We also chose a clear terracotta to create more dimension in the logo.