Brand Identity

maine, us | 2020 | environmental non-profit

Climate Change Observatory Network (CCO) is an organization based in Maine that engages, educates and invites all people to appreciate the environment and help protect, nurture and care for our land and water.

about

Climate Change Observatory Network (CCO) is an organization based in Maine that engages, educates and invites all people to appreciate the environment and help protect, nurture and care for our land and water. In the face of climate change and its impact on our communities, we were proud to work on this project and design a brand identity that embodies their mission and vision.

design strategy

We crafted a symbol for their logo inspired by the human eye, symbolizing the vision we have of the environment and also how we capture images, since an important part of CCO’s work is documented with photographs. The central C is slightly larger as it is positioned like the iris of an eye – inside it a landscape silhouette symbolizes nature. A circle divided into several fractions represents the terrestrial globe seen from above, showing that climate change affects the whole world. The circle also emphasizes the iris. Three simplified versions of the main logo were designed to make the logo responsive.

Shades of blue and green were chosen for brand colors, keeping the land and the oceans in focus and creating a blend similar to weather forecast maps, in which colors shift as the temperature changes.

The font family recommended for all marketing and communications materials is Konnect, a clean and well-rounded font that conveys reliability and also speaks to the logo created.

highlights

This project received the NYX Marcom Awards, Silver, in 2022.

Set of stationery collaterals for CCO visual identity - green and gray, with a CCO made like a cloud.

Lilian was such a joy to work with. She really took the time to understand and learn about the program that the Logo Design was being created for. This was reflected in the excellent design work and attention to detail. Her team produced a design that far surpassed our expectations and went above and beyond in providing us with a very helpful brand manual & guidelines. I highly recommend The Copper Portico and appreciate their thoughtlessness and help with our project.

Brand Identity

DELRAY BEACH, us | 2022 | consulting services

EsoTerra believes that patriarchy is on its way out, and it's now time for the divine feminine to lead and for the divine masculine to support. We worked with the founders to create a brand identity that represents their vision and values.

about

EsoTerra believes that patriarchy is on its way out. There is a new way emerging, and it’s now time for the divine feminine to lead and for the divine masculine to support.

Led by Sage and Maya, EsoTerra gives conscious women resources to do their best work. They offer deep leadership workshops, coaching, speaking engagements, funding and more.

design strategy

Our goal was to bring Maya and Sage’s personalities to their brand identity. Based on our discovery process, we designed the symbol for EsoTerra based on two triangles that are integrated from an overlap, creating two poles (which can symbolize feminine/masculine, divine self/three-dimensional self, esoteric/grounded practical).

The vertices extrapolate the circle in allusion to the expansion of consciousness, and the upper pole has a greater emphasis to convey the idea of something growing, shining, evolving. The inverted overlapping triangles generate a diamond icon that represents the focus and goal to find the balance within yourself (the yin and yang energy).

The typography was a combination of two fonts. Eso is very organic, starting with a feeling of abstraction, while Terra is more objective. However, we chose a much lighter font, with some curves, to convey a certain lightness even though it is all capitalized.

For the colors, we chose a vibrant orange, perfect for conveying a welcoming vibe, enthusiasm and security, and the dark green brings the necessary formality.

What you have created truly surpasses my wildest hopes and dreams for what EsoTerra could look like. You have managed to channel exactly what our visual brand wants to be even when it was still so vague to us. But this is it!! Saying you and your team nailed it is an understatement. You are truly in your zone of genius and Sage and I are so, so, so grateful we found you!! Like, butterflies in my stomach grateful. And ridiculously excited that we get to share this brand with the world. Wow. Deeply, truly - Wow.

Brand Identity

maine, us | 2020 | environmental non-profit

Climate Change Observatory Network (CCO) is an organization based in Maine that engages, educates and invites all people to appreciate the environment and help protect, nurture and care for our land and water.

about

design strategy

highlights

Brand Identity

DELRAY BEACH, us | 2022 | consulting services

EsoTerra believes that patriarchy is on its way out, and it's now time for the divine feminine to lead and for the divine masculine to support. We worked with the founders to create a brand identity that represents their vision and values.

about

design strategy

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