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Brand Identity

Fort Lauderdale, US | 2022 | Body & Bath products

lani.xo is a self care brand that encourages a balanced lifestyle for busy women.

about

lani.xo is a self care brand that encourages a balanced lifestyle for busy women. Inspired by the founder’s personal story, lani.xo helps people focus on the brighter version of themselves and hope for better days.

We’re invited to collaborate with lani.xo on the creation of the brand’s packaging: a line of products featuring soaps, body butters, bath teas and sugar scrubs.

design strategy

In order to achieve the results the founder was looking for, our team chose to focus on the brand’s mission. We used lani.xo’s purpose as our main guide to design elevated labels that anchors the brand in simplicity, self care, and gentleness.

The end-product is a line that appeals to the consumers both visually and emotionally by using a combination of calming colors, clean fonts and concise messaging.

We also supported lani.xo with a set of social media graphics and custom icons that helps them to showcase the benefits of their products in an elegant and friendly way.

Brand Identity

miami, us | 2024 | education

A private research university with more than 17,000 students from around the world, the University of Miami is a vibrant and diverse academic community focused on teaching and learning, the discovery of new knowledge, and service to the South Florida region and beyond.

design for higher education

New times call for new proposals. 

And that’s why the University of Miami College of Engineering has sought to update itself in the face of today, communicating its essence as a vibrant and diverse academic community.

We’re proud to serve UM and help them renew the visual language of the College of Engineering for the new times. 

During our outgoing collaboration, our goal is to convey in a clear and original way the dynamism and vivacity that keep UM in a prominent position among American Universities, without losing the professionalism that guarantees the success of more than 17 thousand students around the world.

Featured projects: digital brochures, flyers, email marketing design, infographics and retractble banners.

The Copper Portico was absolutely the perfect match for this project. They understood our mission and goals for the project immediately - their work is GORGEOUS and exactly what we were looking for. Lilian was super responsive to edits and suggestions, and she was so knowledgeable and professional. The Copper Portico saved our org SO much time and money, and produced a brand guide that was more than we could have dreamed of. I would recommend them to ANYONE!
Danielle B.Book Harvest

Brand Identity

miami, us | 2022 | wellness

Maya Weber is a Trauma & Somatic Release Therapist based in Miami. We worked with Maya to revamp her logo and design key collateral materials for her brand.

about

Maya Weber is a Trauma & Somatic Release Therapist based in Miami, Florida.

We worked with Maya to revamp her brand and create key collateral materials to promote her services online.

design strategy

In our VIP Design Day with Maya, we outlined the plan: the creation of a typographic logo, a basic brand sheet with the brand’s main information, a business card design and templates for social media graphics. 

For the logo, we looked for a typography that was elegant and conveyed movement through organic curves and strokes. The main font was paired with a clean secondary font, combined with a serif for keywords to convey lightness, creativity and proximity.

Mustard and green were chosen as main color choices, as they inspire nature and give a sense of welcome. We selected brown and pink as secondary colors, following the same idea of coziness, to add more possibilities in the design of Maya’s brand materials.

Maya Weber Brand Identity Collaterals
Maya Weber Brand Identity Logos
Maya Weber Brand Identity

Brand Identity

Miami, US | 2021 | investment firm

Place Projects is a Miami-based Real Estate investment firm with an impressive portfolio in Wynwood, Doral and Brickell neighborhoods.

about

Place Projects is a Miami-based Real Estate investment firm with an impressive portfolio in Wynwood, Doral and Brickell neighborhoods. Founder and owner Joe Furst reached out to the Copper Portico to design a website who would showcase their projects and expertise.

design strategy

We worked with Place Projects‘ team to create an elegant website that would appeal to their clientele, organizing and optimizing the structure in a way that would help potential clients to find and process the information they needed.

Place Projects Responsive Website Layout
Place Projects Responsive Website Layout 2
Place Projects Website Layout

Brand Identity

miami, us | 2021 | education

Arté Club is an experience curated by Lidia Pineda for her art students. All classes begin with a mindfulness exercise to bring students into the present moment and connect them to their inner child through art.

about

Arté Club is an experience curated by Lidia Pineda for her art students. All classes begin with a mindfulness exercise to bring students into the present moment and connect them to their inner child through art.

We’ve worked with Lidia before on the creation of LidsBabe and were excited to collaborate on this special project. 

Arté Club Creative Vortex Logo
Arté Club Instagram feed layout
Arté Club Brand Identity Stationery

design strategy

Arté Club’s brand was based on the concept of a prism, a kaleidoscope and the sacred geometry of a Merkaba. Thinking about the Club’s goal of empowering people to express themselves creatively through art, we saw this process as a prism. It separates a beam of light into a spectrum of colors, so it would be like a person transforming and materializing all their ideas and feelings into art.

Also thinking about the individuality of each person and the different ways of seeing the world, we thought of the kaleidoscope, which has three mirrors that form a triangle, and when moving the tube, it presents various visual arrangements, as each individual expresses himself creatively differently from each other.

Since Lidia uses mindfulness tools, we wanted to bring to the logo something that gave the idea of ​​expansion and balance, as well as the mindfulness symbol, which looks like a droplet falling into water and spreading. We incorporated the concept of the Merkaba (the name literally translates to light, spirit, body), a symbol made of two pyramids that intersect and rotate in opposite directions, creating a three-dimensional energy field. It is considered to be one of the highest vibrating geometric shapes designed by the universe and reminds us of the power we can wield when we join our own energies for connection and growth. It combines opposing energies in perfect balance: masculine and feminine, earth and cosmos, matter and spirit…resulting in an activation of light and protection, also reminding us of our power as we find balance and raise our vibration.

For the colors, we used a gradient with transparency to create a light/holographic effect and add more dimension to the logo. We also used black and terracota, which are already part of your brand, as well as typography.

Brand Identity

dallas, us | 2021 | apparel

Cabana Life has been on a mission to provide sun protective swimwear, dresses and cover-ups for 15 years. We collaborated with Swiftkick Web to refresh Cabana Life’s website look and improve user experience performance.

about

Founded by a skin cancer survivor, Cabana Life has been on a mission to provide sun safe and stylish apparel for 15 years. They offer a line of sun protective swimwear, dresses and cover-ups.

Cabana Life website revamp was a collaboration with Swiftkick Web, a website development agency. We worked with them to identify inconsistencies and refresh Cabana Life’s look.

design strategy

We also created brand guidelines that proved essential to make the website consistent, modern and easy to navigate.

Our redesign focused on formatting consistency, typography choices, color scheme and overall layout, which highly improved ADA scores, white space consistency, among other benefits.

highlights

Since the revamp, Cabana Life has increased their website performance by 30%.

Cabana Life Responsive Website Layout

Brand Identity

MIAMI, us | 2021 | brand strategy

Lidia Pineda is an artist, creative director and storyteller. She offers curated experiences to clients willing to experience their own divinity through creativity.

about

As an artist, creative director and storyteller, Lidia Pineda offers curated experiences to those willing to experience their own divinity through creativity. We had the honor of working with Lids on her brand identity, and it was very rewarding to see her vision expand and take form.

design strategy

Our goal was to create a feminine and organic logo with a mystical vibe, showing Lid’s aesthetics as well as her spiritual and creative side. Her figure was represented in the logo as the creative muse, intermediating the portal of creativity. The rounded frame around her represents this portal, and the crown symbolizes sacred energy and connection with divinity.

Lid’s hair has a starry sky, alluding to the infinity of the universe, and the moon was incorporated symbolizing the emotions and the subconscious; an inverted version was used as a necklace to represent the balance of mind and body.

Highlights

This project won MUSE Creative Awards: Season 1, Gold, in 2022.

Lids Babe Stationery
Lids Babe Envelope and Post Card
Lids Babe Logo

Brand Identity

miami, US | 2024 | cultural institution

Imagine having a team so in tune with your brand's heartbeat that they anticipate your needs and translate them into tangible experiences. That's the story of Vizcaya Museum and Gardens and The Copper Portico. As their contracted design department, we're the creative backbone behind the brand's most memorable moments.

A Retainer Relationship That Delivers

The beauty of a retainer relationship is the synergy it creates. With Vizcaya, we’ve become more than a service provider; we’re part of the family. This closeness breeds consistency and quality that won awards and set new benchmarks for excellence.

What's next?

As we continue our journey with Vizcaya, our eyes are on the horizon. We’re already dreaming up the next series of designs that will captivate and engage. For us, every new project is a chance to innovate and celebrate the legacy that is Vizcaya.

The partnership between The Copper Portico and Vizcaya Museum and Gardens is a living proof that the right creative team doesn’t just complete projects—they elevate brands. We don’t wait for direction; we’re part of the conversation, helping to shape the future of an institution that shapes the cultural landscape of Miami.

If you’re intrigued by what a dedicated, retainer-based partnership can do for your brand, let’s chat. We’re not just making designs; we’re crafting stories, and we’d love to tell yours.

highlights

We’ve received the Award for Best Print Design on November 2021, by DesignRush, showcasing their 2021 Gala Program.

We've been working with The Copper Portico for about 4 years and are very pleased with the service, the creative pieces and the positive attitude. Highly recommend others to work with them.
Charlotte D.Vizcaya Museum & Gardens

Brand Identity

Texas, US | 2021 | non-profit

We collaborated with Common Threads, a national nonprofit committed to celebrating different cultures through food, while also promoting the importance of health and wellness.

about

We collaborated with Common Threads, a national non-profit committed to celebrating different cultures through food, while also promoting the importance of health and wellness. Common Threads aspires to build communities that embrace healthy cooking, healthy eating and celebration of culture.

The organization’s logo is a patchwork heart, which suggests a multicultural world. Their team wanted to revamp the brand creating a friendly, modern look that would show Common Thread’s evolution, but that was still connected with its original identity.

design strategy

Staying aligned with the heart of Common Threads’ mission, we recreated the logo squares with rounded corners, with two sizes interspersed to create a patchwork effect in a modern way.

The new color palette reflects vibrant and friendly tones. The fonts chosen are clear and modern and the variety of font weights ensures flexibility and consistency for the future growth of Common Threads identity.

We paid special attention to the project’s photography, as it speaks louder than words. Effective branding includes a mix of premium stock photos and real, candid photos depicting the heart of an organization’s goal. Common Threads’ photography is positive, inspiring and eye-catching, leaving the viewer with an emotional connection to the campaign and what it stands for.

Collaterals for Common Threads project - set of stationery: envelope, letterhead and business card.
Common Thread appron - blue with their colorful symbol
Common Threads folder - colorful paper with CT logo
Lilian was a dream to work with! She and her team are extremely creative, and she's also extremely fast. Our project had a few unique requirements, and she handled these extremely well. She demonstrated early on and throughout the process that she wanted to "get it right." Our team is thrilled with the new logos she created, and the brand manual she built has already been extremely helpful with the website rebuild we're doing.
Jordan F.Common Threads

Brand Identity

MIAMI, us | 2021 | MANUFACTURING INCUBATOR

Miami Growth Machine is a community platform that offers start-ups the capabilities and industry knowledge necessary to develop cosmetics and other consumer packaged goods.

about

Miami Growth Machine is a community platform that offers start-ups the capabilities and industry knowledge necessary to develop cosmetics and other consumer packaged goods. lt taps into the broader Miami entrepreneur ecosystem, but is focused specifically on manufacturing expertise.

design strategy

We worked with the founder Andrea Cid to create a minimalist and modem brand inspired by the city of Miami, its diversity, beauty and architecture. The logo was developed based on fluid and organic shapes, as they convey lightness, well-being and hospitality, and it was also based on three concepts that resemble Miami: the ocean, the skyline and the sun. 

All these elements were gathered in a way that the overall logo would resemble a profile view of a flamingo, a tropical bird that has great abilities to live in groups, representing social nature and the desire to create community bonds.

Miami Growth Machine Collaterals
Miami Growth Machine Collaterals
Miami Growth Machine Collaterals

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